We partnered with FFAB from 2021 to 2025, helping transform their brand from a traditional retail outlet into a digital-first leader in the fabric space. Over these four years, we’ve led everything from website management, social media, and performance marketing creatives to emailers, campaigns, and creative shoots. Our work also extended to in-store design and crafting engaging warehouse content that brought the brand experience to life, online and off.
Year #1 at a Glance
July 2021 - December 2021
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Total Reach
4,88,805
Total Views
62,728
Total Engagement
13,372
Year #4 and #5 at a Glance
January 2024 - December 2024
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Total Reach
14,16,923
Total Views
6,54,224
Total Engagement
21,539
Organic Social Media Strategy | Engagement-driven Instagram Stories| WhatsApp Ads and Campaign Creatives | Emailer Design and Copy | Facebook Banners | Website Visual Assets and Communication | Creative Direction for Photoshoots|
Key Campaigns
Nature’s Sew
The "Nature's Sew" campaign was created to emphasise how FFAB offers pure natural Indian textiles. Each yarn is a testament to its origins, infused with nature-inspired hues. These refreshing, calming, and cooling fabrics ensure comfort and ease throughout the year.
The Ornate Knot
For the wedding season, we launched the "Ornate Knot" campaign. In India, this time is about weaving memories of love, compassion, and togetherness. The knot symbolises the gathbandhan, an Indian wedding ritual uniting heart and soul.
Hues of Nature
The campaign aimed to take a deep dive into colours inspired by nature, exploring how these hues are derived using natural methods from roots, plants, and other organic sources.
Know Your Textiles
This educational series introduced the unique and timeless textile crafts of India, enriching knowledge and promoting our products
FFAB Utsav
The "FFAB Utsav" campaign aimed at promoting Indian festivities by showcasing our finest Banarasis, brocades, and embroideries. It's a celebration of Indian textile weaves that highlight our rich heritage, admired globally.
Rangsafar
This campaign was crafted to unveil India's vibrant textile treasures, celebrating the spirit of Holi while highlighting collections that narrate tales of our rich heritage.
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