Privacy policy | Hassle Bae

1. Introduction

At Hassle Bae | Marketing Agency, your privacy is our priority. We are committed to protecting the personal data of our clients, partners, and users in accordance with the Digital Personal Data Protection Act, 2023 (India), the Information Technology Act, 2000, and other applicable laws. This Privacy Policy outlines how we collect, use, store, share, and protect your data across our services.

By engaging with us or accessing our website and services, you agree to the practices described in this Privacy Policy.

2. Company Information

Name: Hassle Bae | Marketing Agency
Business Type: Marketing and Creative Services Agency
Registration: MSME India registered startup under DPIIT
Jurisdiction: India

3. Services Covered

This Privacy Policy applies to the following services:

Social Media Marketing
Marketing & Communication Consultancy
Website Designing
Video Production
Performance Marketing
Graphic Designing
Branding and Packaging
Creative Reels & Video Editing
Event Marketing
Creative Shoots

4. What Data We Collect

We collect the following categories of data:

a. Personal Information

Name, phone number, email address
Business details (e.g., company name, size, industry)

b. Communication Records

Emails, phone calls, WhatsApp messages, meeting notes

c. Payment and Billing Information

Billing name and address
Transaction IDs, GST details (if applicable)
Mode and history of payments n

d. Website and Analytics Data

IP address, browser type, device information
Pages visited, time spent on site
Cookies and tracking technologies (see Section 10)

e. Client-Provided Content

Logos, design briefs, brand guidelines
Marketing collateral and campaign materials

f. Social Media Access

Admin access/credentials to platforms like Meta, LinkedIn, X, YouTube
Metrics including engagement rates, followers, ad performance

g. Project-Specific Assets

Raw footage, images, shoot location data
Access to domains, hosting servers (for website projects)

5. How We Use Your Data

We use your data for purposes including but not limited to:

Executing and delivering contracted services
Communicating regarding ongoing projects
Generating performance reports and campaign insights
Internal record-keeping and invoicing
Platform integrations and content publishing
Improving user experience and marketing our own services (with consent)

6. Service-Specific Data Practices

a. Social Media Marketing

Access and manage client social accounts
Analyze audience data and content performance
Upload and schedule content via APIs

b. Website Designing

Use client domain and hosting credentials
Analyze site behavior for UX improvements

c. Video Production & Creative Shoots

Store, edit, and publish creative media
Use location and shoot data for logistics

d. Performance Marketing

Track conversions, manage ad spend
Access advertising platform data (Meta Ads, Google Ads, etc.)

e. Branding & Packaging

Handle brand IPs, design files, and packaging templates confidentially

7. Legal Basis for Processing

We process your data under the following legal bases:

Consent: For marketing communications and social media integrations
Contractual Necessity: For project execution and service delivery
Legal Obligation: Compliance with tax, regulatory, and MSME reporting
Legitimate Interest: For performance analytics and internal improvement

8. Consent and Withdrawal

We obtain explicit consent for any sensitive or personal data processing. You may withdraw your consent at any time by writing to us at ahoy@hasslebae.com. Withdrawal may affect service delivery in some cases.

9. Data Retention and Deletion

We retain client data:

During engagement: For service fulfilment
Post-completion: For a period of 12 months (for support and record-keeping), unless longer retention is required by law.

Clients may request deletion of their data by contacting us. Project assets may be deleted after account closure, unless otherwise agreed upon.

10. Cookies and Tracking

Our website uses cookies and tracking technologies to enhance functionality and analyze traffic. Cookies may include:

Session cookies (temporary)
Analytics cookies (Google Analytics, etc.)
Advertising cookies (only with user consent)

Users can manage cookie preferences via their browser settings.

11. Data Sharing and Third-Party Access

We may share your data with:

Trusted service providers (e.g., hosting partners, ad platforms)
Subcontractors and freelancers bound by NDAs
Payment gateways and billing systems
Government authorities, where required by law

We ensure all third parties follow equivalent data protection standards.

12. Data Security Measures

We implement robust administrative, technical, and physical safeguards to protect your data. This includes:

Encrypted storage and transmission
Role-based access control
Two-factor authentication for platform access
Periodic security audits

In case of a data breach, we will notify affected parties within 72 hours as per legal requirements.

13. Client Rights

Under applicable data protection laws, you have the right to:

Access your business data
Correct inaccurate or outdated data
Request data deletion or restriction of use
Data portability (where technically feasible)
Object to processing (especially direct marketing)

To exercise your rights, contact ahoy@hasslebae.com

14. International Data Transfers

If we serve clients or use service providers outside India, we ensure data transfers are in line with applicable Indian and international data protection regulations, including GDPR where relevant.

15. Agency-Client Relationship

We maintain confidentiality over all proprietary content, marketing strategies, designs, and materials shared during the course of the project. Creative assets remain the intellectual property of the client unless contractually assigned otherwise.

Freelancers and subcontractors working on your project are contractually bound to confidentiality and data protection clauses.

16. Use of APIs and Platform Integrations

We may use APIs to manage and analyse your social media accounts. All usage complies with platform policies (e.g., Facebook Graph API, Instagram Basic Display API) and is limited to the scope of services agreed upon.

17. Project Completion and Termination

Upon project closure:

All assets created are handed over
Access credentials are deleted or handed over
Ongoing data processing is discontinued
A final report of work delivered and assets handled may be provided

18. Policy Updates

We may revise this Privacy Policy from time to time. Updates will be published on our website with a revised version number and effective date. Clients will be notified via email for material changes.