Imbue Natural, a nature-inspired wellness brand on a mission to simplify life through vegan and cruelty-free products. They fearlessly tackled crucial yet often ignored self-care areas – sexual wellness, menstrual wellness, intimate wellness, and general wellness. A brand that believed in breaking taboos while staying true to nature.
Our Journey Together
What started as a social media partnership evolved into a comprehensive brand storytelling adventure. We didn't just manage their digital presence – we became their voice across multiple touchpoints.
We managed their social media presence, created educational blog content, and conceptualised authentic collaborations. We also supported their NGO initiatives by promoting their menstrual education programs in schools and developed compelling ad copy that built trust while breaking barriers.
Awesomeness Delivered to Imbue
July 2021 - January 2023
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Total Reach
33,84,094
Total Engagement
5,63,133
Total Views
10,12,155
Organic Social Media Strategy | Collaboration strategy | Blog writing | Multi-lingual Ad copies |
The Plot Twist: Laiqa
Through Imbue Natural, we were introduced to Laiqa, co-founded by Taapsee Pannu. For two intensive months, we simultaneously managed both brands, treating Imbue Natural and Laiqa as separate accounts with identical creative scopes. This period taught us the nuances of both brands, their unique voices, and their shared vision, insights that proved invaluable when the merger conversation began and we found ourselves orchestrating one of the most seamless brand mergers we've witnessed.
Awesomeness Delivered to Laiqa
December 2022 - January 2023
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Total Reach
1,00,410
Total Engagement
3003
Total Views
28,557
Organic Social Media Strategy | Collaboration strategy | Blog writing | Multi-lingual Ad copies |
Imbue + Laiqa = I’m Laiqa
We managed the delicate process of merging two wellness brands while crafting the narrative for the new unified brand – I'm Laiqa. Our team ensured brand consistency throughout the transition and maintained audience engagement during the complete transformation from separate entities to one powerful voice.
Awesomeness Delivered to I’m Laiqa
February 2023 - April 2023
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Total Reach
4,61,345
Total Engagement
29,390
Total Views
1,24,087
Organic Social Media Strategy | Merger marketing strategy| Collaboration strategy | Blog writing | Multi-lingual Ad copies |
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