Drawing inspiration from the intricate architecture of Jaigarh Fort and the vibrant hues of Jaipur, we developed a distinctive visual identity that brought the festival’s essence to life. Through pre-festival campaigns, real-time coverage, artist-centric content, and immersive storytelling, we translated the on-ground experience into an engaging online journey. This multi-layered approach not only elevated the festival’s first digital footprint but also laid a strong foundation for its future editions.