The Green Pillar | Hassle Bae

We’re a boutique creative agency (35).png

Our partnership with The Green Pillar began in 2023 and continues strong as we collaborate with Prasiddhi Singh, Prime Minister’s National Child Awardee and founder of Prasiddhi Forest Foundation and The Green Pillar. With a clear mission to drive climate action and awareness, The Green Pillar emerged as a powerful platform for environmental education. We’ve been instrumental in building its digital presence, curating value-driven content for social media, branding new initiatives and courses, designing the website’s UI/UX and LMS, and managing both internal and external communication. We also oversee the company’s LinkedIn presence, positioning the founder as a thought leader in the climate education space.

Awesomeness Delivered

April 2023 - June 2025

Instagram

+

Facebook

+

Total Reach

13,36,858

Total Engagement

88,462

Total Views

12,97,876

Key Campaigns

Women for the Planet

We crafted a campaign spotlighting the power of global women in climate action, celebrating voices from social entrepreneurs & political representatives,to climate
enthusiasts, influencers & cinema.
The goal was to bridge gender and green narratives, driving strong engagement across platforms with stories that felt inspiring to all. We built momentum using carousel storytelling, timed rollouts, and cross-platform tagging to maximise reach and relatability.
As a result, many featured women began re-posting, expressing their gratitude, and creating opportunities for cross-promotion.

Beat the Heat

We crafted the campaign #BeatTheHeat Summer Project, an engaging 5-week challenge that mobilised individuals of all ages toward climate action. From bite-sized reels to punchy captions, we built a digital movement that made sustainability feel cool, actionable, and community-driven. By gamifying participation and releasing weekly challenges, we kept the audience consistently engaged through anticipation and interaction.

Climate Policies with Prasiddhi

With Prasiddhi’s invitation to COP29, we created a series that amplified her voice in climate discussions, serving as both pre-buzz and post-buzz around the event. Climate Policies with Prasiddhi broke down ongoing policies into simple, engaging reels. Each video turned complex terms into everyday learning, making climate conversations more accessible to all. We leveraged crisp hooks to increase video retention and make niche content more discoverable.

Green Business Stories

We spotlighted businesses turning sustainability into action, sharing real stories behind eco-driven ideas and innovations. Our strategy focused on behind-the-brand storytelling with clear visual cues, drawing high engagement from startup and entrepreneur communities. As a result, many brands took pride in being featured on our platform, leading to an increase in entries from new-age sustainable brands seeking to be showcased. This not only enabled cross-promotion but also strengthened The Green Pillar’s credibility.

Global Youth Voices

We launched a campaign that brought together young climate changemakers from around the world, each sharing one idea on how one Sustainable Development Goal could be achieved. We amplified reach by tagging and featuring diverse voices across continents, which sparked greater engagement and cross-cultural interest.

TGP 50 Under 30

We spotlighted youth changemakers under 30 from around the world, driving action in climate, clean tech, and community work. The platform amplified recognition, global engagement, and growing participation through nominations and votes for upcoming chapters. As a result, numerous global names began nominating themselves to be featured on our platform, and TGP is increasingly being recognised as a credible space for climate awareness.

Nature’s Classroom with Prasiddhi

Through this series led by Prasiddhi, we made climate learning accessible with short, real-world videos that took the audience beyond the classroom and into the heart of nature, reminding them that nature teaches us something every day. With her unique storytelling, Prasiddhi highlighted how nature and life are deeply connected. The consistent, relatable format encouraged saves and shares, especially among younger audiences.

Greenprints of the Globe

This series mapped real climate wins from around the world, from the Oscars to the IPL. By spotlighting sustainability in unexpected places, it encouraged young audiences to think globally and act locally. We aligned our content with real-time global events and trends to maximise relevance and topical engagement.