Hassle Bae was entrusted with shaping the digital presence of the third and fourth edition of Sleepwell presents The Sacred Amritsar. Our team crafted and executed a strategic approach, covering everything from design and communication to real-time engagement and on-ground content creation.
Inspired by the rich heritage of Amritsar, we developed a distinct visual identity that echoed the city’s cultural and spiritual depth. Through pre-festival buzz, live event coverage, artist-led content, and immersive storytelling, we brought the festival experience to life online. This dynamic strategy not only amplified the festival’s reach but also set the stage for its future growth.
Year #1 at Glance
(Our first rodeo doing event marketing)
February 2024 - March 2024
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Total Reach
1,24,019
Total Engagement
14,649
Organic Social Media Strategy | Visuals Strategy | On-ground coverage | On-ground artist and audience engagement | Vox pops | Artist interviews | Content Creation | Posting | Live posting | ORM |
Year #2 at Glance
January 2025 - March 2025
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Total Reach
70,57,494
(saw a hike of 5590.66% from 2024)
Total Views
87,64,778
Total Engagement
47,78,164
(saw a hike of 32517.68% from 2024)
IG Engagement rate
5.8%
Organic Social Media Strategy | Visuals Strategy | On-ground coverage | On-ground artist and audience engagement | Vox pops | Artist interviews | Content Creation | Posting | Live posting | ORM |
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